Every detailer in Rochester has a website. Every one. The customer searching "auto detail near me" right now is looking at ten of them — and zero of you. Time to fix that.
Jordan flagged you as someone he's been working with on the social side, and what I saw on your Facebook is the real deal — full details, ceramics, before-and-afters that speak for themselves. The work isn't the problem.
The problem is that everything lives on a Facebook page. When a guy in Rochester finishes work, pulls into his driveway, looks at his dirty truck and Googles "auto detail near me" — Facebook isn't what shows up. Ten other detailers do. You're invisible to the exact customer who already wants to buy.
This proposal is six sections, takes about ten minutes to read, and lays out exactly what we'd build to fix that. No fluff, no agency-speak. Real numbers, real timeline.
— Steve Wilson, President · SüRJ
This is what a real Rochester customer sees right now when they search for someone to detail their car. It's a representative slice of the local results — names rearrange, but the pattern doesn't.
Every Rochester competitor we found has one — Med City, Five Star, Downtown Detail, Med City Auto Spa, Double Take, ZOZ Express, CC's, Tint Horizon. Most have had one for years. You have a Facebook page.
Sprout Social's 2026 data: 60%+ of discovery now happens on TikTok and Instagram — Adon Media is right about that. But after the Reel, customers screenshot your name and verify on Google. They want prices, photos, hours, and a way to book before they message anyone. 73% bail when nothing comes up.
Every Facebook DM means six rounds of back-and-forth — car make, availability, price, confirmation — before money changes hands. Half ghost mid-thread.
Med City lists ceramic packages. Five Star has a coatings page. Modern detail customers compare 3-4 shops before messaging anyone — if your prices aren't visible, you're cut before round one.
Every follower lives on Meta's servers. Algorithm changes (they happen constantly) can drop your reach to zero overnight. You don't have their phone numbers — Facebook does.
Customer drives away thrilled, you never hear from them again. No auto review request, no Google link, no "post a photo for $20 off next time." Goodwill, evaporated.
The customer you detailed in March needs another in September. Without a list or text reminder, they're a Google search again — and might pick someone else. Repeat business is your cheapest revenue.
"My buddy did mine, he's great" works once. A referral link with a $25 credit sent automatically after every job works forever. You have the goodwill. You don't have the engine.
We pulled the eight detailing operators most likely to come up next to Andrist in a Rochester search and graded what their websites do — not their service quality, just what their website captures.
*Competitor set: Med City Detail, Five Star Automotive Detailing, Downtown Detail, Med City Auto Spa, Double Take Detailing, ZOZ Express, CC's Auto Detailing, Tint Horizon. Audit performed May 2026.
Almost every site in Rochester chases the premium PPF/ceramic-coating customer. They all sound the same — "industry-leading," "premier," "showroom-quality." There's a real lane open for an owner-operator who does excellent work at fair prices, who answers his own phone, and whose name is actually on the truck. That's you. The website just has to say it.
We're not just spinning up a site — we're putting a working customer system underneath it. Discovery, booking, follow-up, repeat. Here's the stack.
The CRM, automation, and intake engine. surj.app — built for service businesses where every customer matters and you don't have time to chase leads.
Custom build, light/dark mode, mobile-first, with a service tier menu, before/after gallery, online booking, and a real "About the Owner" story.
Customer picks their vehicle type, picks a service tier, sees the price, picks a time slot. Done. You wake up to a confirmed appointment instead of 14 unread DMs.
Real number tied to the platform. Customers can text questions. Confirmations and reminders go out automatically. Every conversation logs to the customer record.
Job complete? Review request fires automatically the next morning. Six months later? "Time for your next detail" with a one-click rebook. The compounding loop, automated.
Dedicated pages for Rochester, Byron, Stewartville, Kasson, Pine Island. Each one indexed by Google, each one a separate front door from local search.
The premium shops all sound the same. Your differentiator is YOU — the guy who does the work himself. The site puts that front and center: photo, name, story, why customers love working directly with the owner.
Bookings this week, jobs in progress, reviews collected, customers due for their next detail. Not Facebook + DMs + texts + a notebook in the truck.
Two front doors, same site. Light reads as approachable for the everyday customer dropping off a daily driver. Dark reads as premium for the enthusiast bringing in a project car. Click the toggle to flip the mockup.
Pick a package. Pick a time. We confirm by text. Easiest detail booking in Rochester.
Book Your Detail →Six-month pilot. Defined start, defined end. You see it work, then we talk about year two — or you walk away. No agency lock-in.
Onboarding session — we walk through your services, prices, hours, service area, and gallery. Domain registered. SüRJ workspace provisioned. Dedicated SMS line set up.
Custom homepage, services page, gallery, about, service area pages, online booking flow, quote form, review automation.
DNS goes live, follow-up sequences activated, you get a 30-minute training on the dashboard. First bookings start coming through the new system.
Monthly check-ins, booking-volume reporting, sequence tuning, content additions, SEO refinement. We measure bookings captured, review velocity, and repeat-customer rate. You see exactly what changed.
Six-month pilot priced like a pilot — not a long-term agency lock-in. The total is below.
If the new site books just two extra Full Details a month — at $299 each — the project pays for itself before the pilot is half over.
No hard sell, no follow-up emails — just the path that fits.
Trained on this proposal — pricing, the build, the automation, pilot terms. Ask anything you'd ask Steve.
Our cutting-edge, enterprise-grade,
AI-powered CRM automation webhook
integration is currently…
Just shoot him a text and tell him
you're ready to build.
He'll know what to do. 👍